USER → CREATOR → RESEARCHER — SCROLL → STUMBLE → CAREER — SHARECHAT SINCE 2015 — 4 CASE STUDIES BELOW — USER → CREATOR → RESEARCHER — SCROLL → STUMBLE → CAREER — SHARECHAT SINCE 2015 — 4 CASE STUDIES BELOW —
UX Research Portfolio

ISHTIHAR
KHAN

UX Researcher based in Gurugram, still a ShareChat creator & user

I first used ShareChat as a normal user. Then I became a creator on it. In 2021, I became a UX Researcher — and I am still all three today. This mix is what makes my research work different.

Portrait of Ishtihar Khan Ishtihar Khan
2015Found ShareChat
2016First post as creator
2021Became a UX Researcher
4Case studies below
01 · My story

From scrolling the feed
to studying it

I did not plan to become a researcher. It just happened, step by step. Here is how.

2015

Looking for a WhatsApp app, found ShareChat instead

I was looking for an app to make content for WhatsApp. I found ShareChat. That's all — no big plan.

June 9, 2016

My first post — and the start of posting daily

I made a funny post. People liked it more than I expected. That made me start posting often. Slowly, I moved into sharing news updates and built a fan following.

Growing as a creator

Became a well-known news creator

I kept posting regularly. My following grew, and people started to know me on the app. I also started noticing how the app itself worked — not just what I posted.

2018

A creator meet in Delhi changed things

I met the ShareChat team in person, including a talk with the co-founder that I still remember. After this, I felt more connected to the app. I started reporting bugs and giving feedback simply because I cared.

The turn

From feedback to a UX Research internship

My habit of noticing problems and reporting them is what got me a chance to intern in UX Research. Not a resume — just attention to detail. I interned, and then joined full-time.

2021

Became a full-time UX Researcher

I started by sitting in on other people's interviews and taking notes. Since then, I have run my own research projects from start to finish — planning the study, doing interviews, and giving product ideas based on what I learn.

Today

Still a creator, still a user — that's the point

I still post content. I still use ShareChat like any normal user. This is not something from my past — it happens every day, right now. Being on both sides of the product — as a user and as a researcher — helps me ask better questions than someone who only studies the app from outside.

02 · How I work

Don't trust the first answer

The data said a feature was "not used much." Interviews told us why — and it was almost never the reason people had guessed.

01

Ask the right question

02

Understand the user

03

Find the underlying problem

04

Turn it into a product opportunity

03 · Selected research

Research I've
actually done

I picked a few strong projects, not all of them. I chose these because the research was deep, and because I could share it safely in public. I removed or changed any private details.

04 · Toolkit

What's in my toolkit

These are methods I have actually used in real projects — not just a list every UX researcher writes down.

01

1:1 User Interviews

My most-used method. I talk to one person at a time, usually in Hindi or a regional language, and pick people based on real app usage.

02

Cohort-Based Research

I split users into groups by real behaviour — active vs. left the app, new vs. long-time user. This shows how a first impression is different from a long-term one.

03

Usability Testing

I watch people use the app and think out loud, so I can see exactly where they get confused or stuck.

04

Product & UX Funnel Audits

I map out a flow — like sign-up or payment — step by step, to find exactly where and why people drop off.

05

Competitive & Secondary Research

I look at how similar apps solve the same problem, to understand what a good solution looks like.

06

Qualitative Synthesis

I take raw interview notes and turn them into clear themes, and a short list of what to fix first.

05 · Get in touch

Have a research problem
worth digging into?

Say hello